We offer a multitude of safe products
In addition to our medicines at Apotek 1 you find an exciting self service area with chosen products that cover your needs. We have non prescription medicines, skin and hair care products, food supplements, natural remedies and several other health and wellbeing products. Our products must satisfy a strict demand for quality. New products undergo a thorough professional evaluation before they are put on the shelves.

We are easily accessible and give personal service
Apotek 1 is the country’s first and largest chain of chemists and today encompasses 227 chemists spread out over the whole country. We are represented in all regions, and have established ourselves where people live and work because we have a strategy, which is to be near to you – and thus easily accessible. Our message is clear, we must be easy to recognise and find. The pharmacies are light, modern and functional in decor, and it is easy to find one’s way around the self service area. We treat our customers with respect and attach importance to individual and discreet consideration.

We give professional advice that the individual needs 
One of our most important priorities is that we are capable of giving the customers useful advice and tips that they need and have faith in. We are well informed, have great professional standing and update our knowledge in order to be able to pass on advice and product knowledge in the best possible way. It is important to make the customer aware of how the product works and how it should be used in order to achieve the best effect. Advice and tips about health questions are free and optional for our customers.

We inspire people to take care of their own health
Apotek 1 can be characterised by saying that we inspire people to take care of their own health.  We do this through, among other things, our website – where we give advice and tips that will motivate our readers. In addition we have a multitude of information with good advice and useful tips freely available. In Apotek 1 we attach importance to empathy for the customer’s individual situation and needs. Our knowledge – about health in general and especially products – must be suited to the customer’s individual needs. We pass on and give advice about products that should improve health and increase wellbeing. We actively contribute to preventing damage to health and suffering. Our pharmacies are characterised as being comfortable, having a good atmosphere, and decorated in such a way that we help the customers to make good individual choices.