Our promise to the customer

Our promise to our customers is:

- We offer a multitude of safe products
- We are easily accessible, and we give personal service
- We give professional advice that the individual needs
- We inspire people to take care of their own health

We care about our customers

We offer a multitude of safe products

In addition to prescription medicine, you'll find an exciting self service area with chosen products that cover your needs. We have non-prescription medicines, skin and hair care products, food supplements, natural remedies and several other products for your health and well being. Our products must satisfy a strict demand for quality. New products undergo a thorough professional evaluation before they are put on the shelves.

We are easily accessible, and we give personal service

Apotek 1 is the country’s first and largest pharmacy chain, encompassing over 330 pharmacies spread throughout the country. We are represented in all regions, and have established ourselves where people live and work. This is our strategy - to be near, and thus easily accessible. We are easy to find, and our pharmacies are easily recognisable. Our pharmacies are light, modern and functional in decor, and it is easy to find your way around the self service area. We treat our customers with respect and attach importance to individual and discreet consideration.

We give professional advice that the individual needs

One of our most important priorities is that we are capable of giving the customers useful advice and tips that they need and have faith in. We are well informed, have great professional standing and update our knowledge in order to be able to advice and pass on product knowledge in the best possible way. We put great stock in making our customers aware of how our products work, and how they should be used. Advice and tips about health questions are always free, and optional, for our customers.

We inspire people to take care of their own health

We inspire people to take care of their own health.  We do this through, amongst other things, our website – where we give advice and tips that will motivate our readers. In addition, we have a multitude of information with good advice and useful tips freely available. In Apotek 1 we attach importance to empathy for the customer’s individual situation and needs. Our knowledge – about health in general and especially products – must be suited to the customer’s individual needs. We pass on and give advice about products that should improve health and increase wellbeing. We actively contribute to preventing damage to health and suffering. Our pharmacies are characterised as being comfortable, having a good atmosphere, and decorated in such a way that we help the customers to make good individual choices.